The finest Tequila I’ve ever had is a bottle of Cuervo… a very special bottle of Cuervo: Jose Cuervo Reserva de la Familia.
This is not the Cuervo of your college days. It’s an exceptionally well-made pure agave spirit made in small batches and limited quantities at the La Rojeña distillery in Jalisco. It qualifies as Extra Añejo, meaning it has been aged in oak for at least 3 years, giving it a rich, amber color, and smooth, buttery flavor and texture that utterly rejects comparison. The bottles are hand-dated and individually numbered, and presented in decorative wooden boxes featuring artwork by notable Mexican artists, which rotate yearly.
At around US110 for 750 ml, it’s one of the more expensive tequilas on the market, but it’s no more than many people pay for a fine Scotch or Cognac, and it’s quality compares favorably with some of the finest spirits of any category in the world.
I’ve been lucky enough to sample some of the finest craft-made mezcals on the planet, but these were made in private stills, and don’t actually qualify as tequila. But to beat La Familia, that’s what you would have to do: get a bottle of mezcal from a guy who’s been hand-making it in small batches in a shack in Oaxaca for 50 years. For me, that’s the only thing that compares to La Familia.